Here it is not just the user intent that must be served: content must be created that is in demand – i.e. How do I use Google Trends properly?įor an online business the creation of the right content is important.
Furthermore, Google shows aditional data under the main chart – on demand in individual countries, related topics and similar search queries. This allows SEOs and marketers to not only find out about individual terms, but also compare similar, relevant search queries with one another. Google News, Google Images or video search with YouTube or for Google Shopping. Web search: Behind this tab you can select whether you want to view the chart for web searches or integrations of universal searches – i.e.Categories: Particularly for ambiguous terms or differing user intentions you can display the result relevant to you here.Time period: Here you can select whether you would like to view current developments over the “past hour”, by week or the historical monthly comparison “2004 to present”.Region: Here you can choose whether you would like to view the “worldwide” chart or individual countries.Here the chart can be adapted to your own requirements.
The other values in the chart show the relative demand compared to the demand peak. The highest value is 100 this expresses the highest search interest. Here the search volume is not given in absolute figures, but in relative values. Here Google offers the opportunity to find the search interest for a selected keyword – and does so both historically back to 2004 as well as the minute-by-minute developments over the past hour. Here the most popular search queries in the world are documented in real-time and which have been able to register the highest growth of search queries at the moment and are normally supported by entities such as person, city or event.įor content marketing and search engine optimization (SEO) the “Explore” function is the most exciting. What functions does Google Trends offer?Ĭurrent trends and topics are shown on the Google Trends homepage. With this information search volumes and seasonality of search terms can be better assessed. Google Trends shows the interest of Google users for certain search terms. An overview of the most important functions as well as a tutorial on the best possible use of Google Trends is available in this entry. Google Trends also shows the most common search queries – either currently or for certain regions or time periods. If you want to get the most out of the tool from the offing I recommend watching this Google Partner how-to video: Google Partners / Google Trend How-To. Like any tool Google Trends can be a blunt object but with the right questions and work it can be directly used to glean important insights and add value to a wide number of areas. The tool is incredibly handy for buyer behaviour analysis and blog topic creation to name two simple uses.
Another tip is to use Google Correlate, a sort of sub-tool of Google Trends that lets you work in the opposite way Google Correlate finds search patterns that correspond to real-world events. Handy for testing new varieties or supplementary products. One of the top tips I pass onto clients is to look at topics geographically to find out what people are searching for in a specific area.
Google Trends is a useful tool if you take the time to use it correctly but also if you go beyond the surface. Beyond simple traffic bumps this data is helpful to determine what impact candidates (or issues) are having in specific areas. This enables them to jump on stories, prepare editorial and explore or educate more readers on issues that matter to them.
#GOOGLE TRENDS EXPLORE MORE HOW TO#
Data is still being collected and the team is currently looking at how to fully utilize the perceptional data points further in order to assist future product line-ups, alter website UX and increase forecasting capabilities.ĬONTENT: CNN, the Guardian and a host of other outlets look at search data volumes month over month but Google Trends allows them in real-time to see what people are associating and pairing with candidates names. Miinto’s unique collection of data also allows users to study the waves of resurgence that trends experience over decades and puts fashion experts on the spot. The campaign raised sales 40% and also won a Gold Cannes Lion for the agency.ĮNTERTAIN: Miinto, a leading fashion retailer in Norway, is using Google Trends to create a fun nostalgia based quiz (‘ Fashion Forward’) that enables their customers to be fashion forward and understand trends as they happen (or happened). I was floored by the creativity this showed but also the potential such data offered media companies. MONEY: During my time at Mindshare I was lucky to witness a project for Kleenex happen – it used smart data sets in order to create a unique outdoor ad network based on searches for flu symptoms mixed with GP visit data.
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